Amazon Prime Day: Our Best Style, Tech, and Home Finds So Far

Our hand-filtered selections of big discounts and hidden finds.

It’s all happening. Prime Day 2023 is here, and the deals are launching faster than you can scroll. Whether you need to refresh your wardrobe, upgrade your gadgets, or show your living space some love, there are deep discounts to be had in those categories and pretty much anything else you can think of. Be sure to check back throughout the day–we’ll be updating this post periodically as new deals go live.

How long does Prime Day last?

Start: Tuesday, July 11th (now!)
End: 11:59pm PST on Wednesday, July 12th
That’s two days/48 hours of deals

What are the different types of deals?

There are three categories of Prime Day deals:

Price cuts: discounts, savings, markdowns, reductions: however you want to say it, these lowered prices are the simplest kind of deal. Usually not limited, but sometimes popular items sell out. Often the lowest price you’ll see all year.
Lightning deals: these deals *are* limited, both by quantity and sale duration. Lightning deals are often very popular (i.e., likely to sell out) so know what you want to search for, check out quickly, and make sure to use the waitlist option–you never know what you might be able to salvage from another shopper’s abandoned cart. Because of how quickly they sell out, we don’t feature them in our picks. View the Prime Day Lightning Deals here.
Streaming services: many titles on Kindle, Amazon Video, and Amazon Music (and the memberships themselves) are discounted during Prime Day, so don’t forget about your digital media library.

How to Shop Prime Day the Smart Way

Shop smarter, not harder, with a couple of easy to use features:

The Prime Day filter on the top bar makes finding specific deals and offers instantly visible.
Use the search function to quickly navigate to items you know you want/need so you’re not just looking at what’s being featured (and end up spending more than you meant to).
Make sure you use the Prime Day filter in the side bar when browsing.
Even if an item isn’t on sale, try adding it to your cart and checking back to see if the price changes.
Buying something on sale that you don’t need/weren’t going to buy/won’t use is a terrible deal.